Shaping Confidence, Transforming Lives
Since VLCC’s inception, its mission has been to transform lives by making Wellness & Beauty accessible to women and men. VLCC today, enjoys a high level of consumer trust and widely recognized for its comprehensive portfolio of Wellness & Beauty services and products. The VLCC Group’s operations currently span 318 locations in 144 cities and 12 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over 3,000.
Founded by Mrs. Vandana Luthra as a beauty and weight management services center in 1989, the VLCC group was incorporated in 1996. VLCC was among the first multi-outlet corporate operations in the Wellness & Beauty Industry. Since inception, the VLCC Group’s mission has been to transform lives by making Wellness & Beauty accessible to women and men. In over 30 years of operation, the VLCC brand has become synonymous with the Wellness & Beauty in Indian households. As a testament, VLCC has received recognition as a “Superbrand” by Superbrands India in 2017 and Superbrands GCC in 2016. This is also reflected in VLCC’s recognition through awards in the “Beauty, Wellness & Personal Care Products Category” in 2020 by ASSOCHAM and recognition as India’s most trusted brands in the wellness sector in the annual India’s Most Trusted Brands Survey from 2015 to 2019. VLCC Personal Care certified by “Great Place to Work® Institute, India” in March 2022
We have built a strategic integrated business model on the basis of pillars that consist of our three core businesses: